How HVAC Companies Can Double Their Leads with Local SEO
Most HVAC companies are invisible online — competing on paid ads with no organic foundation. Here's the exact local SEO strategy that turns that around.
5 min read
Read More
Local SEO for Home Service Businesses
Your Competitors Are Ranking.
You Should Be Too.
We help Home Service Businesses dominate Google search and generate consistent inbound leads.
Scroll to explore
Specialized in 6 home service industries
HVAC Companies
Roofing Contractors
Plumbing Services
Electricians
Residential Contractors
Property Management
The ProblemMost businesses are invisible on Google.
Most businesses are invisible on Google.
We fix that.
You built a great business. You do great work. But if your customers can't find you when they search, none of that matters. Your competitors are capturing those leads — leads that should be yours.
Every day you're not on page 1, you're handing business to someone else. We change that. Fast.
Invisible on Google
If you're not on page 1, you might as well not exist. 91% of searchers never click past the first page.
90% of Clicks Go to Page 1
The top 3 results capture 75% of all clicks. Everyone below is splitting the scraps — or getting nothing.
Your Pipeline Dries Up
Without consistent inbound leads, you're stuck chasing referrals and praying for word-of-mouth. That's not a business — it's a gamble.
The Process
Simple. Transparent. Effective.
No black boxes, no jargon. Here's exactly how we take your business from invisible to dominant.
01
We Audit Your Online Presence
We dig deep into your current rankings, Google Business Profile, website health, backlink profile, and what your competitors are doing right. No guesswork — just data.
Delivered within 48 hours of signing up.
02
We Build Your SEO Strategy
Based on the audit, we build a custom roadmap: target keywords, content plan, citation cleanup, link acquisition, and technical fixes. Every move designed for your market.
Tailored to your city, your niche, your competition.
03
You Get Leads on Autopilot
We execute the strategy month over month. Rankings climb. Traffic grows. Inbound calls and form fills start flowing — from real homeowners ready to hire. That's the compounding effect of SEO done right.
Most clients see measurable movement within 90 days.
Pricing
Straight-up pricing. No surprises.
Month-to-month. Cancel anytime. We earn your business every single month.
Most Popular
Ranked
Climb the rankings. Own your market.
$897/mo
On-page SEO optimization (10 pages)
4 blog posts/month
Google Business Profile & Bing Places optimization
One-time directory build across 25+ home services platforms (Angi, HomeAdvisor, BBB, Thumbtack, Nextdoor, Yelp, and more) — monitored and maintained ongoing
NAP consistency audit & cleanup
Review generation system
Competitor gap analysis
Schema markup implementation
Bi-weekly performance updates
Best Value
Dominant
Total domination. Every advantage, every month.
$1,297/mo
Everything in Ranked
On-page SEO optimization (unlimited pages)
One-time directory build across 50+ total platforms including industry-specific directories — monitored and maintained ongoing
Authority link building — 4 to 6/month (HARO, trade associations, manufacturer networks)
8 total blog posts/month
Ongoing GBP & Bing Places management & weekly posts
Citation monitoring & maintenance
Review management & response
Custom website design + build
Mockup delivered within 24–48 hours
Site live within 1 week of approval
Hosting + security included
Unlimited site updates & changes
Priority email support (4-hour response)
Monthly executive report
Premium
Untouchable
SEO + paid ads. Own the whole search page.
$3,497/mo
Everything in Dominant
Google Local Service Ads (LSA) setup + monthly management
Google Search Ads campaign setup + monthly management
Competitor ad research — top performing ads in your market analyzed before launch
Conversion tracking setup (calls + form fills via Google Tag Manager)
Invalid LSA lead dispute management
Monthly integrated report — organic + paid in one report
Monthly strategy call
Ad spend billed directly by Google. Minimum $1,500/mo recommended.
Go UntouchableEnterpriseCurrently accepting limited clients
This is for established home service businesses doing $1M+ who want more than traffic. Every lead captured. Every missed call answered. Every prospect followed up with automatically, around the clock.
We work with a limited number of businesses at this level. If it's not the right fit, we'll tell you.
All plans include a free audit before you commit. No card required to get started.
Why Evergreen
Fast. Accurate. Accountable.
Most contractors have been burned by SEO agencies that lock them into contracts, report vanity metrics, and disappear after month one. We built Evergreen to be the opposite.
No Long-Term Contracts. Ever.
Month-to-month by default. Stay because the results speak for themselves — not because you're trapped in a 12-month deal you can't escape.
90-Day Satisfaction Guarantee
Not satisfied with our work quality in the first 90 days? Cancel with no penalty and get your last month refunded. We can't control Google's algorithm — but we guarantee the quality of everything we deliver.
We Report in Leads, Not Vanity Metrics
Most agencies send you a PDF showing impressions went up 14%. We report in keyword rankings, GBP call volume, traffic by source, and cost-per-lead — so you see exactly where your leads are coming from, not just that Google noticed you exist.
24-Hour Speed. No Compromises on Quality.
Mockup in 24 hours. Site live within 24 hours of your approval. Verified, accurate work every time — not fast AND sloppy. Fast AND right.
Home Service Businesses Only
We don't also work with restaurants, dentists, and florists. HVAC, roofing, plumbing, electricians, residential contractors, and property management companies — that's it. We know your industry, your seasonality, and your customers.
Dedicated Strategy. Not a Ticket Number.
You get a single point of contact who knows your market, your competition, and your slow season — not a shared inbox where your question waits in a queue behind 40 other clients.
Honest Expectations
How long will SEO take for your business?
Every business is different. We audit your site before we start and give you a personalized timeline — not a generic “3–6 months” non-answer.
Weeks 1–4
GBP & Quick Wins
Google Business Profile fully optimized, title tags and meta descriptions fixed, schema markup added. Most clients see GBP visibility improvements within the first 30 days.
Months 2–3
Content & Authority Building
Blog content publishing, on-page optimization complete, local citations and backlinks underway. Target keywords begin moving. Search Console starts showing impression growth.
Months 4–6
Rankings & Leads
Most clients see meaningful ranking movement and measurable lead increases in this window. Competitive markets may take longer — we'll tell you upfront which bucket you're in.
What affects your timeline
These are the six factors we assess in your free audit to estimate your specific timeline.
Domain age
High impact5+ years old
Brand new domain
Existing content
High impactActive blog, strong service pages
No blog, thin or missing pages
Google Business Profile
High impactClaimed, 20+ reviews, regular posts
Not claimed or empty
Competition level
Medium impactSmall/mid market
Major metro, 50+ competitors
Backlink profile
Medium impactEstablished links from local sources
Zero backlinks
Technical health
Medium impactFast, mobile-friendly, clean
Slow, errors, not indexed
Faster results
Takes longer
Our 90-Day Satisfaction Guarantee
If you're not satisfied with the quality and completeness of our work in the first 90 days, cancel with no penalty and we'll refund your last month. No questions asked. We can't guarantee Google's algorithm — but we absolutely guarantee the quality, accuracy, and thoroughness of everything we deliver. If our work isn't right, we make it right. If you still want out, you're out — with your money back.
Local Search Data
Why Local SEO Wins
Local search is the highest-intent traffic on the internet. These are the numbers that make it the most valuable marketing channel for home service businesses.
76%
of local searches result in a business visit within 24 hours
Source: Google
46%
of all Google searches have local intent
Source: Google
75%
of local search clicks go to the top 3 results
Source: BrightLocal
Statistics sourced from Google Think with Google and BrightLocal Local Consumer Review Survey.
SEO Insights
Learn what actually moves the needle.
No fluff. No recycled advice. Just proven tactics for local service businesses.
The Roofing Contractor's Guide to Ranking on Google in 2026
Google's algorithm has changed. Roofing contractors who understand E-E-A-T and local intent are dominating page 1 while others wonder where the calls went.
7 min read
Read MoreWhy Your Google Business Profile is Your #1 Lead Generator
Your GBP listing shows up before your website. Before your ads. Before everything. Most businesses set it up once and forget it — here's what to do instead.
4 min read
Read MoreFAQ
Questions we get all the time
Straight answers. No sales spin.
Free Audit
Let's see what's holding you back.
Tell us about your business and we'll put together a free audit showing exactly where you stand and what it would take to get you to page 1. No obligation, no hard sell.
Free, no-obligation SEO audit
Response within 24 hours
Month-to-month — no lock-in
Real recommendations, not fluff
Prefer email?
maxx@evergreenseo.agency